MENA Region Casino Branding & Bilingual Design (Kuwait, Qatar, and Emirati Casino Platforms)
MENA Region Casino Branding & Bilingual Design (Kuwait, Qatar, and Emirati Casino Platforms) Project
Description:
This project focused on delivering a comprehensive branding and design solution for leading online casino platforms in the Middle East and North Africa (MENA) region, including Kuwait, Qatar, and the United Arab Emirates. The scope encompassed full brand identity development, design adaptations, and visual content strategy tailored for culturally diverse audiences in both Arabic and English.
Key deliverables included:
Logo design and custom typography that aligned with both regional aesthetics and global iGaming standards.
Creation of infographics and promotional visuals for Emirati casinos to enhance user engagement and boost visual storytelling across digital platforms.
Development of a dual-language interface with specific attention to RTL (right-to-left) formatting for Arabic content.
Strategic input on the information architecture and layout of the Arabic website version, ensuring a seamless and intuitive user experience across languages.
Redefining existing casino concepts by introducing a new, unified visual language inspired by Middle Eastern culture, motifs, and color theory, offering a refined balance between traditional and modern gaming atmospheres.
This project reflects a deep understanding of regional user expectations in the MENA iGaming market, blending localization, bilingual design, and cross-cultural branding expertise. The final deliverables are fully aligned with international usability practices while preserving the rich heritage and elegance of Arabian design philosophies.
-
Duration Date:
Jan 2024 - Ongoing -
Status:
ongoing -
Client:
MENA Region Casino Branding & Bilingual Design (Kuwait, Qatar, and Emirati Casino Platforms) -
Location:
Malta
Work History
Game Lounge
- Lead designer on the SaaSGenius project, responsible for all visual content, including infographics, advertising materials, and LinkedIn campaign creatives.
- Design logos, branding packages, and multilingual visual assets using a combination of traditional tools and advanced AI technologies such as MidJourney and other design-assistive platforms.
- Create infographics, pop-ups, web push notifications, and seasonal campaign visuals tailored for diverse markets, with a focus on engaging and dynamic user experiences.
- Spearhead design for the MENA Region Casino Branding, producing bilingual materials for platforms targeting Kuwaiti, Qatari, and Emirati audiences.
- Design slot cards and manage asset uploads using the company’s internal database system, Hexagon, ensuring seamless integration across platforms.
- Develop visually compelling newsletters and email content for online users, maintaining brand consistency while optimizing for engagement.
- Collaborate cross-functionally with marketing and product teams to align design execution with strategic goals and timelines.
- Continuously contribute fresh creative ideas and support the organization’s evolving branding needs while staying updated with industry trends and innovations.
CloudSoft Software Development Solutions
Developing and supporting business and e-commerce websites; conceptualizing graphic designs, videos, and gif animations; Establishing Web/Mobile UI designs for websites and applications; social media management and running AD campaigns.
Eastern Mediterranean University (EMU)
Designing and developing numerous graphical contents based on faculties needs (logo, business cards, newsletters, posters, advertisements).
Cobel Darou
Develop creative advertising content for various media including catalogs, infographics, business cards, flyers, posters and product packaging.